Sport and Entertainment Management is a brand new title that serves as a one semeater course for marketing dan business management stidents. Using topic in the sports entertaiment industries to maintain student interest, the next and multimedia supplements cover the basic functions of management as outlined in national and state standart.
Management topic discussed in the twlve chapter include leadership, finance, product management , people management information management , legal and ethical issues, customer relation, sales management, managing change , and career development. This package can be used as a follow-up course to the successful Sports and Entertainment Marketing
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